Considered as the greatest all-around player of all time, LeBron James has often credited cycling in helping his performance and paving the way to greatness. But it goes beyond sport or a healthy lifestyle. To LeBron, a bicycle is freedom on two wheels. It’s power to overcome barriers—whether social or geographical—and to wander and wonder.
“Riding a bike has always been a big part of my life. It gave me the freedom to not only get to places, but to access things that otherwise would have been out of reach.”
LeBron James
Riding free
Finding your freedom is unique to you. Whether that’s on steep ascents, gravel, road, or mountainous terrain—find your bike.
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